It is enough to make even his most fervent fans' eyes glaze over.
For rap superstar Jay-Z attempted to break into the fickle world of modern art by performing the same song for six hours straight in New York on Wednesday.
He looked like he was having a ball as staked his claim at being avant garde at the Pace Gallery in New York, with footage of his antics being recorded for a music video.
The jolly hip hop mogul revelled in fooling around with crowd members as he repeatedly delivered his forthcoming single, the aptly named Picasso Baby.
Of course, such behaviour would have also helped keep the 43-year-old feeling fresh, as even he would have found himself getting a little stale after an hour or two.
Other big names who turned up to cheer the American Gangster favourite included director Judd Apatow, Girls actor Adam Driver, performance artist Marina Abramovic and rapper Wale.
It was part of his continuing drive to promote his latest album Magna Carta Holy Grail.
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